Advocate Builders -

About Me

With over 30 years of experience, including a strong focus in the financial services industry, Shonda Sammons works directly with employers and employees to provide coaching, guidance and expertise to build brand advocates. Through working directly with frontline and support staff, and gaining a thorough understanding of a company’s strategic and branding focus, she fosters abilities and uncovers hidden competitive advantages in a company’s existing workforce.

In addition to her highly energetic facilitation style, Shonda focuses on helping companies identify in-house talent, matching skill sets of employees to job responsibilities, evaluating recruitment efforts and converting everyday order takers to enterprising champions. She is also the author of a survey which assists an organization by identifying gaps in staff engagement.

Shonda and her husband live in Kentucky with their son. She loves baseball, gardening, and walking and is passionate about helping people achieve their highest potential.

If you are interested in working with Shonda, give her a call at (270) 221-5271 or send her an email at

“When communicating, it is important to understand your own behavioral style, learn to identify the style of others and then ‘flex’ or adjust to their style. This creates an opportunity for positive outcomes in your interactions with others."


Shonda Sammons is an expert in customer service!

She is passionate about working directly with people at all levels, providing coaching and guidance to develop strengths and improve skill sets. As a roll-up-your-sleeves and dive-right-in corporate training partner, Shonda is up to tackling any challenge effectively and efficiently.

Corporate Services

• Coaching
• Corporate Culture Development
• Facilitation
• Mystery Customer Service Shopping
• Employee Engagement Survey
• Talent Acquisition
• Performance Management

Training Services

• DISC and Emotional Quotient
• Professional Telephone Skills
• Leadership and Management
• Customer Service
• Cross-Sell/Referral Incentive Programs
• Product and Service Implementation
• Time Management


A photo of Bob Hargrove with The Murray Bank

Bob Hargrove
The Murray Bank

Shonda has helped us solidify essential principles of customer service, team building, and involvement into our organizational […]

Read More →

Paul & Merry Beth
MB Roland Distillery

As an established small business with a growing workforce, Shonda Sammons has been an incredible asset for […]

Read More →

Mandy Bryant
Long Vue Farms

We reached out to Shonda because we had built an incredible team of employees and wanted to […]

Read More →